A nonprofit group with a history of provocative takes on food is preparing a billboard in the heart of dairy country about the dangers of eating cheese.

The Physicians Committee for Responsible Medicine is sponsoring a billboard showing the Grim Reaper wearing a cheesehead hat with the message: "Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium."

WBAY-TV reported the billboard is scheduled to go up today in De Pere on the way to Lambeau Field.

The Washington-based group, which supports a vegetarian diet, said it's a way to educate people about the harmful effects of eating cheese.

It also asked Green Bay Mayor Jim Schmitt to put a warning label on high-fat, cheesy food at Lambeau Field. Schmitt said he finds it all "kind of silly."