Tofurky Announces New Plant-Based Burger

Hood River, Ore. (Jan. 8, 2020) – Tofurky’s New Plant-Based Burger. Tofurky debuted Jan. 8, 2020 its new beef-style burger, now available in Target in the U.S. (Photo: Business Wire)

In addition to offering a tasty yet versatile flavor profile, the new burgers are created with Tofurky’s usual focus on the planet. The burger’s soy base claims a more sustainable footprint (given the ability to use all parts of the bean) when compared to pea protein, found in competitive products. Its two-patty packs will use sturdy, recyclable cartons that tout 23 percent less paperboard material, and inner packaging has 69 percent less plastic film waste than others in the space. Like all Tofurky foods, the new chef-crafted, plant-based burgers are 100 percent non-GMO and vegan.

“I can’t wait for Target shoppers to try our new Plant-Based Burger. We are very happy with the final recipe and beef-style texture,” said Jaime Athos, president and CEO of Tofurky. “Many flexitarians resolve to go completely plant-based for the month of January, so we wanted provide a new burger option now, ahead of summer grilling, that is affordable, delicious, and accessible.”

Tofurky’s goal is to build a better planet, which it aims to achieve by pushing the plant-based category forward with affordable, delicious foods that are accessible to all. With the introduction of its new beef-style burger, flexitarians, vegetarians, and vegans alike can select a plant-based burger and indulge in their favorite comfort foods while being kind to people, animals, and the environment. The burger’s availability at Target is another step forward for the 40-year-old trusted social purpose brand in making the power of plants readily available to consumers.

Tofurky beef-style Plant-Based Burgers are available for $5.99 at select Target locations nationwide. For more information about Tofurky, visit Tofurky.com or find the brand on Facebook, Instagram and Twitter.